Canadian Hearing Society Donate Now
  • Font size:
    A A A
  • Display mode:
Login Register
Donate Now

Notice: Timmins Office

CHS Logo

An organization’s logo is it’s shorthand, a visual cue that tells a story of the brand’s culture, behaviour and values. CHS’s logo reflects warmth and acceptance, embracing and encouraging ALL to explore CHS programs and services.

History of the name and logo
1940 - The National Society of the Deaf and the Hard of Hearing is formed.

1956 – The National Society of the Deaf and the Hard of Hearing changed its name to “The Canadian Hearing Society.” 

CHS name in typeface - pre-1973

1972 – CHS held a logo contest sponsored by Information Services (Marketing).  Telephone Pioneers of America, Champlain Council, provided a prize of $500 for the winner.  The new symbol would form the basis of a new corporate image for CHS.

1973 – The “ear” logo designed by Richard Janis was introduced. Rationale behind logo:  the artist saw his logo as “a symbol of direction”.


2011 - CHS adopted a new bilingual logo in 2011. In June 2011, CHS launches its new face: a refreshed, distinctive and inclusive, visual brand identity – a new logo. Announced by the CHS Board of Directors and as part of CHS’s 2007-2011 Strategic Plan, this mark replaces the previous logo and was decided upon through a consultative stakeholder and membership engagement. 


2015 – As part of 75th Anniversary celebrations, CHS adopts a 75th logo with a new tagline. CHS:  proudly serving Deaf and Hard of Hearing communities for 75 years.

CHS logo in 2015


The Logo
With its distinctive orange colour emanating warmth and acceptance, the new logo graphic embraces and encourages ALL to explore CHS programs and services. Balanced – projecting confidence – it rises to a new and fresh height for the society. For the first time, the logo embraces, both, the organization name in full and its well-known acronyms:  CHS and SCO.

The singular human icon represents YOU, whether you:
• are culturally Deaf, oral deaf, deafened, or hard of hearing
• are a donor, member, volunteer, staff
• wear hearing aids, have a cochlear implant, use communication devices
• use American Sign Language (ASL), la langue des signes québécoise (LSQ), English or French or any combination
• are a hearing family member, friend or professional
• are a parent of a deaf or hard of hearing child
• need information about your hearing health
• seek information about accessibility and removing barriers
• need counselling or education

The four, balanced bands rising on either side of the human icon celebrate:
• the multiple consumer groups we serve
• the four languages in which we conduct business (ASL, English, LSQ, and French)
• CHS Counselling, Education, Hearing Healthcare and Accessibility Services
• movement towards achieving the CHS Vision and Mission
• being embracing, inspirational and balanced
• equity, which is at the core of CHS’s Vision and Mission

Back to Top