ONTARIO (May 2010) - Starting May 1, you can make donations to The Canadian Hearing Society (CHS) at any of the more than 600 LCBO stores throughout Ontario.  CHS donation boxes will be displayed at LCBO checkout counters until May 31. 

FOR IMMEDIATE RELEASE    
Thursday, April 30, 2010
        
LCBO stores raise funds for The Canadian Hearing Society

ONTARIO (May 2010) - Starting May 1, you can make donations to The Canadian Hearing Society (CHS) at any of the more than 600 LCBO stores throughout Ontario.  CHS donation boxes will be displayed at LCBO checkout counters until May 31. 
Founded in 1940, The Canadian Hearing Society is the leading provider of services, products, and information for people who are deaf, deafened and hard of hearing, and their families.  It is the largest agency of its kind in Canada, delivering 17 programs throughout 29 offices in Ontario. Programs include: audiology, sign language classes, counselling, and hearing aids.

“We thank LCBO, its employees and especially its customers for providing this opportunity.  LCBO’s province-wide store network is a very effective way for us to raise awareness and funds for CHS,” says Denis Morrice, President of The Canadian Hearing Society. 

“We take our community involvement very seriously and are pleased to partner with The Canadian Hearing Society,” says LCBO President and CEO Bob Peter. “LCBO’s customers and staff always give generously to help their fellow Ontarians and we appreciate their contributions to these worthy causes.” 

The Canadian Hearing Society is one of 26 provincial, as well as numerous local, charities that will benefit from the LCBO’s province-wide donation box program in 2010.  In 2009, LCBO raised a total of $4.2 million for charities through special programs and initiatives, of which $3.8 million was raised through in-store fundraising.  In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.4 billion in fiscal 2008-09, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.  

The Canadian Hearing Society thanks you for your support when shopping at your local LCBO store during the month of May. 

To learn more about the programs and services CHS provides, visit our website at www.chs.ca  or call 1-877-347-3427.

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Media Contacts:
 
Kelly MacKenzie
Manager, Marketing Communications
Tel: 416 928 2500   ext. 231     
E-mail: kmackenzie@chs.ca

Stephanie Petroff 
LCBO Senior Communications Consultant 
Tel: 416 864 6792
E-mail: stephanie.petroff@lcbo.com