POSITION SUMMARY:

As a member of the Marketing & Communication department, the Coordinator of Marketing is responsible for promoting The Canadian Hearing Society using market research and strategies to determine market and media/advertising presence opportunities resulting in improved market penetration and share. The incumbent will be responsible for market research, creating a marketing strategy, and executing marketing initiatives and advertising for specific programs (emphasis on revenue-generating programs). Further, the coordinator is responsible for ensuring promotional standards and reflecting the CHS brand across mediums, and plays a lead role encompassing all efforts agency-wide.

MAJOR RESPONSIBILITIES:

Direct Service:

•    Develop, lead, implement, coordinate, and measure marketing plans/strategies to maximize positive public exposure for CHS agency-wide and program-specifically
•    Conduct market research
•    Develop and cultivate contacts and relationships with local, national and on occasion international, media representatives and create proactive media/advertising opportunities
•    Develop and cultivate close relationships with key industry stakeholders (government, partner associations, suppliers, consumers, CHS Senior Management)
•    Schedule advertising, develop ad concepts, write copy and designate placement
•    Work in a team with regards to public and media relations, information development, website content, and brand
•    Develop marketing collateral
•    Initiate research and write materials for special projects
•    Assist in organizing and coordinating local and provincial marketing events
•    Liaise with regional offices and internal programs and departments to assist in meeting their marketing needs
•    Ensure all marketing initiatives reflect consistent messaging in keeping with CHS brand essence, standards, vision and mission
•    Help reinforce a consistent professional style, tone and identity in all marketing efforts to strengthen corporate public profile
•    Assist Director of Marketing & Communications in preparation of other projects as required
•    Participate in strategic planning for Marketing & Communications department
•    Other duties as assigned

Administration:

•    Marketing project planning: from concept to wrap-up
•    Measurement:  track the progress of various deliverables towards completion within deadlines and cost allowance
•    Internal Requests:  receive and respond to service and support requests as they pertain to marketing
•    External Requests:  receive and respond to requests for information and meetings as they pertain to marketing
•    Feedback Mechanism:  continuously gather input and coordinate feedback; conduct surveys, coordinate responses as required; analyse statistical data and provide recommendations
•    Respond to expectations/concerns
•    Support the activities of any CHS committee initiatives related to marketing
•    Maintain materials, templates and program materials, etc. e.g. on the CHS Intranet
•    Regularly communicate status and priorities of all events and projects
•    Place orders and liaise with suppliers and other vendors
•    Monitor filing and invoicing systems
•    Contribute to the preparation of quarterly reports and budgets according to variable internal and external requirements as required
•    General project support to staff and volunteers
•    Other duties as assigned

Community Education:

•    Provide information for general public inquiries as required
•    Participate in /provide assistance to community events and special projects e.g. fundraising campaigns, Maymonth, United Way Campaigns, etc.
•    Represent CHS at various information sessions/conferences/events/shows

Supervision:

•    Provide direction and support to staff and volunteers who assist/participate in the projects or media events that are coordinated under this portfolio

Professional Development:

•    Acquire and maintain the American Sign Language (ASL) Proficiency requirement for this position – course and time are provided
•    Attend internal staff meetings
•    Attend and participate in workshops/seminars related to position
•    Keep up-to-date on issues and information related to position and agency

LINE OF RESPONSIBILITY:

Director, Marketing & Communications

QUALIFICATIONS:

•    College diploma in Business Marketing, or related discipline
•    Minimum 3-5 years related work experience; preferably working in not-for-profit environment
•    Superior English skills; French an asset
•    Proficiency in ASL; la langue des signes québécoise (LSQ) an asset
•    Ability to think outside the box; creative and critical thinker; excellent judgement
•    Exceptional ability to develop interpersonal relationships; foster teamwork and negotiate in a diverse and fast-paced environment with competing priorities
•    Demonstrate strategic approach; results driven
•    Proficiency in Microsoft Office Suite, Internet, and Outlook
•    Demonstrated sensitivity to working in a culturally diverse environment
•    Occasional local and out of town travel e.g. events, training, visiting regional offices, etc.