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December 2, 2013 |Marketing Coordinator | Marketing and Communications, Head Office, Toronto | Competition # 2013-072


Competition # 2013-072
Date: December 2, 2013


Marketing Coordinator

Location: Marketing and Communications, Head Office, Toronto
Start Date: Immediately
Minimum Start Salary: $44,556 per annum 

Position Status:

Permanent; Fulltime, 35 hours per week



The Marketing Specialist is a member of the Marketing and Communications department at the Canadian Hearing Society (CHS). The Marketing Specialist is responsible for market research, product and message development, placement, key contributions to media/advertising opportunities and for ensuring consistent brand standards agency-wide, with an emphasis on measurable, revenue generating programs.


Direct Service:

  • With the Marketing Manager, develop, implement, coordinate, and measure marketing plans/strategies to maximize positive public exposure for CHS agency-wide and by program
  • Conduct market and client research
  • Develop and cultivate contacts and relationships with local, national and on occasion international, media representatives and create proactive advertising opportunities
  • Develop and cultivate close relationships with key industry stakeholders (government, partner associations, suppliers, consumers, etc.)
  • Schedule advertising, develop ad concepts, write copy and designate placement
  • Collaborate with the team and contribute to the collective effort to drive effective public and media relations, enhance information development and optimize website content
  • Develop marketing collateral, manage stock levels, liaise with internal and external clients
  • Initiate research and write materials for special projects
  • Assist in organizing and coordinating local, regional, and provincial marketing events and collateral
  • Liaise with regional offices and internal programs and departments to assist in meeting their marketing needs
  • Ensure all marketing initiatives reflect consistent messaging in keeping with CHS brand essence, standards, vision and mission
  • Help reinforce a consistent professional style, tone and identity in all marketing efforts to strengthen corporate public profile


  •  Marketing project planning, coordination and execution: from initial concept to lessons learned
  • Measurement: Track the progress of various deliverables towards completion within deadlines and cost allowance
  • Measurement: Ensure all activities and campaigns are measurable
  • Internal Requests: Receive marketing requests, discuss with Marketing Manager and respond to service and support requests as they pertain to revenue generating CHS advertising and marketing needs
  • Internal / External Requests: Receive requests, discuss with Marketing Management team and respond to requests for information and meetings as they pertain to non-revenue generating marketing communications needs.
  • Feedback Mechanism: Gather internal and external inputs (from internal customers and CHS clients) and coordinate feedback; conduct surveys using tools like Survey Monkey, coordinate responses as required; analyse statistical data and provide recommendations
  • Respond to expectations/concerns with a focus on client and customer service
  • Maintain and organize collateral, templates and all marketing and advertising program materials on the network drive
  • Place orders and liaise with suppliers and other vendors
  • Monitor filing and invoicing systems
  • Contribute to the preparation of quarterly reports and budgets according to variable internal and external requirements as required


  • College diploma in marketing, communications or advertising
  • Minimum 3-5 years related work experience; preferably working in not-for-profit environment
  • Superior English skills are required; French is an asset
  • Proficiency in ASL; la langue des signes québécoise (LSQ) is an asset
  • Ability to think outside the box; creative and critical thinker; excellent judgement
  • Exceptional ability to develop interpersonal relationships; foster teamwork and negotiate in a diverse and fast-paced environment with competing priorities
  • Demonstrate strategic approach; results driven
  • Proficiency in Microsoft Office Suite, the Internet and social media
  • High proficiency in web analytics and reporting tools, keyword search, internet metrics, analysis, and ad delivery processes
  • Experience in CRM, email marketing, data mining, customer segmentation, database marketing
  • Strong analytical skills and the ability to work with financial data and understand business models to drive decision-making and opportunity assessment
  • Demonstrated sensitivity to working in a culturally diverse environment
  • Occasional local and out of town travel e.g. events, training, visiting regional offices, etc.


Internal* - December 10, 2013

External - December 18, 2013

*Please note that as per the terms of our Collective Agreement, qualifying internal candidates will be considered first. External candidates - you will be contacted if you are selected for an interview.  In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), CHS will provide accommodation, accessible formats and communication support for the interview upon request. 


Subject Line: Competition # 2013-072
Human Resources
The Canadian Hearing Society

  Please email your resume as a MS Word attachment or paste the resume into the body of the email. Remember to put the competition number in the subject line. Thank you for your application.


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